Why did Adidas sell Salomon to Amer Sports?
Adidas decided to sell Salomon to Amer Sports due to a strategic refocus on their core business of athletic footwear and apparel. They believed that Salomon, with its emphasis on winter sports equipment and apparel, was a better fit with Amer Sports, a company specializing in sports equipment. The sale allowed Adidas to channel their resources and attention towards enhancing their primary business. Additionally, Amer Sports could leverage Salomon's strong brand and product line to bolster their own portfolio. In essence, it was a strategic move that both companies believed would enhance their respective focuses and profitability.
